AFP children’s book about online safety wins at Queensland Child Protection Week Awards

Thu 31-08-2023 11:28 am AEST

Jack Changes the Game has won the Education Initiative Award, acknowledging its outstanding contribution to child protection, during this year’s Queensland Child Protection Week Awards at Brisbane Parliament House yesterday (30 August, 2023).

A first-of-its-kind for law enforcement, the book was developed by the AFP’s ThinkUKnow program and the AFP-led Australian Centre to Counter Child Exploitation (ACCCE). It was funded by the AFP Commissioner’s Innovation Fund, which promotes inventive and pioneering thinking to help the AFP stay a step ahead of crime and maximise our impact on the criminal environment.

Written by notable children’s author Tess Rowley and illustrated by Shannon Horsfall, the book is based on a real report to the ACCCE, and provides adults with useful tips on how to talk to children about online safety.

Team shot with award
Human Exploitation Executive and Teams attend the Queensland Child Protection Week Awards with Jack Changes the Game author Tess Rowley. (L-R) Coordinator Manichan Puurand, Kristy Thomson, Tess Rowley, Detective Superintendent Jayne Crossling, Commander Helen Schneider, Megan Emerson-Elliott, Peggie Prendergast and Simone McKeough


The book is designed for parents, carers or teachers to read with children aged 5 to 8 years and gives age-appropriate advice on how to recognise online child sexual exploitation, including online grooming, how to take action, and make a report to police.

The creation of the book was informed by a reference group who provided subject matter expertise and guidance to the author and illustrator, ensuring the book was age appropriate. Reference group members included Dr Andrea Baldwin, Professor Susan Edwards, Kelly Humphries and Professor Kerryann Walsh who were instrumental to the success of the book.

QCPW award winners

The 38th annual award ceremony publicly acknowledged the efforts and commitment of individuals who contribute to our community to prevent child harm and neglect, and promote the protection of children and young people.

ACCCE and Human Exploitation Commander Helen Schneider accepted the award on behalf of the AFP.

“This book is a powerful resource to help families around Australia begin important conversations about online safety,” Commander Schneider said.

“By starting these conversations early, we can destigmatise this crime type and work together as a community to help protect children online.

“Early intervention, education and empowering children are key tools to prevent harm. We know these conversations can be uncomfortable and challenging, which is why Jack Changes the Game is a great icebreaker for parents and carers.

“The ACCCE is built on partnerships, and I would like to acknowledge our dedicated AFP project team who worked with the Queensland Writers Centre including our author Tess Rowley and illustrator Shannon Horsfall, and our wonderful reference group members who helped develop this important resource.

“We are proud to say that every primary school in Australia has received a printed copy of Jack Changes the Game to share within their school community.”

An eBook of Jack Changes the Game and learning resources are available at

Photo of the award in front of the book Jack Changes the Game

The AFP and its partners are committed to stopping child exploitation and abuse and the ACCCE is driving a collaborative national approach to combatting child abuse.

The ACCCE brings together specialist expertise and skills in a central hub, supporting investigations into online child sexual exploitation and developing prevention strategies focused on creating a safer online environment.

Members of the public who have information about people involved in child abuse are urged to contact the ACCCE at If you know abuse is happening right now or a child is at risk, call police immediately on 000.

If you or someone you know is impacted by child sexual abuse and online exploitation, support services are available at

Research conducted by the ACCCE in 2020 revealed only about half of parents talked to their children about online safety. Advice and support for parents and carers about how they can help protect children online can be found at, an AFP-led education program designed to prevent online child sexual exploitation.

For more information on the role of the ACCCE, what is online child sexual exploitation and how to report it visit

Note to media:


The correct legal term is Child Abuse Material – the move to this wording was among amendments to Commonwealth legislation in 2019 to more accurately reflect the gravity of the crimes and the harm inflicted on victims.

Use of the phrase ‘child pornography’ is inaccurate and benefits child sex abusers because it:

indicates legitimacy and compliance on the part of the victim and therefore legality on the part of the abuser; and conjures images of children posing in 'provocative' positions, rather than suffering horrific abuse. Every photograph or video captures an actual situation where a child has been abused.

Media enquiries: AFP Media: (02) 5126 9297

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